Stop Asking Random Questions: Mapping Your Strategy with the Interview Intelligence Funnel

Are your interviews turning into a series of random, unconnected questions? Effective information gathering requires structure, and that's where the Interview Intelligence Funnel comes in.

This organizational framework is designed to map out everything you know and everything you need to find out. It ensures that by the end of your preparation, you have a clear interview map, rather than just a collection of spontaneous questions. The magic of the Funnel lies in its progression, as each category narrows the information into something useful and informs the subsequent step.

The Funnel organizes your preparation into seven crucial categories:

1. Known Facts: This foundational step includes both Public Facts and Non-Public Facts.

2. Gaps / Unknowns: Identifying what is missing from your knowledge base.

3. Corroboration Points: Establishing areas where verification is needed.

4. Behavioural Pressure Points: Understanding potential triggers or stressors.

5. Personal Leverage Points.

6. Theme Possibilities: Developing potential narratives or overarching arguments.

7. Likely Resistance and Denials: Anticipating what challenges you will face.

By systematically working through these seven categories, you transform scattered data into a coherent and focused interview strategy